Volume 6, Issue 17 (3-2011)                   goljaam 2011, 6(17): 85-102 | Back to browse issues page

XML Persian Abstract Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Vandshoari A, Nadealian A, Shirazi A. Reducing the Deviation with Global Hand-Woven Carpet Market with an Emphasis on Information Technology. goljaam 2011; 6 (17) :85-102
URL: http://goljaam.icsa.ir/article-1-451-en.html
1- shahed university
Abstract:   (5207 Views)
Globalization as a part of modern economy has been of huge controversies in different countries including Iran. Since Iran is attempting to increase its non-oil exports and its presence in global markets. Enduring in this competitive worldly market necessitates evaluation of tastes and creation of new markets for the products. Accordingly Iranian hand-woven carpets are among the top exports of the country is looking for a proper position in global trade. Traditional production and concentration on out-dated designs beside blind-weaving and neglecting the customers taste in target markets are the main reasons of the recession in its trade that are in an urgent need of reconsideration. Although carpet is of a great artistic value, its commercial value ought to be kept in mind as well. Studies show that there is a huge gap between carpet production in Iran and its marketing and evaluation of potential customers' taste around the world. It seems as if lack of interest in utilizing modern information technology tools among Iranian carpet traders abroad has caused them not receive enough information about customers' taste and as a result fail in relating the tastes and domestic production. This survey type descriptive study attempts to collect data through field, libraries and internet.
Full-Text [PDF 267 kb]   (1617 Downloads)    
Type of Study: Research |
Received: 2018/02/26 | Accepted: 2018/02/26 | Published: 2018/02/26

Add your comments about this article : Your username or Email:

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© 2024 CC BY-NC 4.0 | goljaam, Scientific Journal of Handmade Carpet

Designed & Developed by : Yektaweb