دوفصلنامه علمی گلجام

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Sobhe K. Oriental Rugs in the American Market. goljaam 2006; 2 (3) :85-90
URL: http://goljaam.icsa.ir/article-1-354-fa.html

After the World War II was over, and due to the relative peace of mind, a population explosion occurred and baby boomers were born. This generation which is called “Generation X” entered the 80’s as the buyers of homes and consumers of furniture, bed, mattress and rugs. This was one of the reasons for huge increase in demand for Oriental rugs of the 80’s. In this short article, we study three main variables which have played a significant role in the rug market and compare three main factors in two time periods, in the early 1980’s and late 1990’s up to now. The variables under study are:
1- Buyers (who were/are they and how they reacted/react in the rug market?)
2- Sellers and the distribution channels (who were/are they and how they operated/operate?)
3- The rugs (material, color, design, and price)
It is with knowledge of the rug market and its components and studying the trends and changes that we can become successful players in the field, no matter which role we play (producer, exporter, importer, wholesaler, or end user). We use the term “old” to identify the early years of the 1980’s and “new” to identify the late years of the 1990’s and the beginning years of the 21st century. By seller, we mean the dealer or the sales people who sold or sell rugs. By customer, or buyer, we mean the end-user who buys the rug for his/her own use at home.