Quarterly Scientific-Research Goljaam

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Heydari S A, Saeedi N. Studying the Impact of Competitive Intelligence on Iran’s Carpet Industry Competitiveness. goljaam 2011; 7 (19) :83-98
URL: http://goljaam.icsa.ir/article-1-465-en.html

The purpose of this paper is to survey the impact of competitive intelligence on Iran’s carpet industry competitiveness. To measure competitive intelligence, we applied three dimensions including: social-strategic intelligence, technologic intelligence and market intelligence; and for measuring competitiveness, internal resources, situation in markets and creativity and innovation indices were utilized. First of by applying Pearson correlation and regression tests, positive and meaningful influence of competitive intelligence and its dimensions on competitiveness were demonstrated. Subsequently, the results of using Average test showed that all variables apart from social-strategic intelligence were at favorable levels. Finally by utilizing fuzzy TOPSIS technique, competitive intelligence indices were ranked and “ensuring of continues relationship with customers”, “feedback to customers” and “strategic planning” were selected as the most important ones.