Carpet is one of the oldest and most ancient traditional arts that in addition to satisfying practical needs, reflects beliefs, myths and other conceptions. These concepts are manifested in the context of rugs, with colorful and beautiful motifs informed by inspiration. In this paper, in addition to identification of animal motifs in the rural rugs of Hamadan, these motifs have been classified as quadrupeds, birds, and aquatic animals. Moreover, ritual - mythical roots of such motifs have been studied. Among animal motifs, some birds (falcon and peacock), some aquatic animals (fish and turtle and crab) and livestock (goat), all have the concept of blessing and fertility.