Volume 6, Issue 17 (3-2011)                   goljaam 2011, 6(17): 53-70 | Back to browse issues page

XML Persian Abstract Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Chitsazian A, Chitsazian A. Designing and Ranking Internal Marketing Mix Factors of Iranian Carpet. goljaam 2011; 6 (17) :53-70
URL: http://goljaam.icsa.ir/article-1-449-en.html
1- kashan university
Abstract:   (4897 Views)
Marketing mix is one of the most important devices that is used in marketing planning. Marketing mix refes to factors and controllable variables that Marketing managers use to satisfy target customers. Marketing scholars identify different factors for different products. In this research at first we proposed five factor model for carpet marketing mix. Then we tested and ranked these factors. Findings showed that historical and artistic gentility is the most important factor in marketing mix. Then promotion, product, price and at last place are other factors in marketing plan. 
Full-Text [PDF 301 kb]   (2815 Downloads)    
Type of Study: Research |
Received: 2018/02/26 | Accepted: 2018/02/26 | Published: 2018/02/26

Add your comments about this article : Your username or Email:
CAPTCHA

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© 2024 CC BY-NC 4.0 | goljaam, Scientific Journal of Handmade Carpet

Designed & Developed by : Yektaweb