@article{ author = {KhajehAhmadAttari, Alireza and Ashouri, Mohammad Taghi and Arbabi, Bijan and KeshavarzAfshar, Mehdi}, title = {The Impact of the West on the Carpets of Qajar Era}, abstract ={Despite the fact that many branches of art and craft were affected by the ideas of Western modernity in the Qajar era including painting, architecture, poetry, literature and handicrafts, carpet-weaving art preserved its cultural traditions and mainly represented its traditional motifs and designs. The present paper aims to study the economics and the situation of carpet-weaving in the Qajar era, to understand how production relationships and the presence of foreign companies affected the development of the traditional carpet weaving of Qajar era, and also to know what the role of consumer markets of the West was in the preservation of traditional design and motifs of carpets in this epoch. This research is a historical-descriptive- analytical research in terms of nature and method, where desk study method has been used for data collection. The research reveals some results which show that an increase in the exports of Qajari carpets as well as the presence of foreign investments in the carpet-weaving areas of Iran, resulted from the impact of the Western consumers markets, were decisive factors in maintaining and the preservation of traditional designs and motifs of Qajari carpets.}, Keywords = {modernity, foreign companies, Qajari carpets}, volume = {13}, Number = {31}, pages = {5-20}, publisher = {Iran Carpet Scientific Association}, url = {http://goljaam.icsa.ir/article-1-526-en.html}, eprint = {http://goljaam.icsa.ir/article-1-526-en.pdf}, journal = {goljaam, Scientific Journal of Handmade Carpet}, issn = {2008-2738}, eissn = {2588-7351}, year = {2017} } @article{ author = {parvan, rasoul}, title = {Field Study in the Style of Shirikipich Kilim\'s Sirjan Weaving in Contemporary Period}, abstract ={Twist-weaving of kilim over the past centuries is preserved among the nomadic tribes of Kerman province, especially in Afshar tribe in Sirjan area and it has been used in decorating sofreh and salt bag. In recent decades, some changes are occurred in method of kilim weaving in this area and the "twist weaving" is used in all parts of kilim and has been famous as "Shirikipich Kilim". After rising "twist weaving" as an independent method, was combined with carpet weaving and in this way, was formed a kind of "Shirikpich Kilim" that it name is "kilim-carpet". Also the species of "twist weaving" were called “suzani kilim"; because of these kind have not been combine with "carpet weaving". The questions being raised; what kind of raw materials and weaving tools are used in "Shirikipich Kilim"? How are Technical Specification of warp plumbing and weaving? And what changes has happen in method of "Twist-weaving" in recent decades? So, meanwhile to study the method of "twist-weaving" of Sirjan's kilim of Kerman province, the entire process of kilim weaving has given in the text. Due to the short notes in some resources about techniques and factors of "Shirikipich Kilim" weaving, In this paper, techniques of sirjan kilim and it's changes of weaving was studied that have occurred in the past decades. This study is done by descriptive research with using of specialized carpet resources and field researches.}, Keywords = {Carpet-Kilim, Shirikipich Kilim, Sirjan, Suzani Kilim, Twist-weaving Kilim}, volume = {13}, Number = {31}, pages = {21-36}, publisher = {Iran Carpet Scientific Association}, url = {http://goljaam.icsa.ir/article-1-147-en.html}, eprint = {http://goljaam.icsa.ir/article-1-147-en.pdf}, journal = {goljaam, Scientific Journal of Handmade Carpet}, issn = {2008-2738}, eissn = {2588-7351}, year = {2017} } @article{ author = {shirkhodaie, maisam and faghihnassiri, boshr}, title = {Determining the Role of Brand Attachment to make customer Commitment and Loyality: Case Study of Art- Carpet Iran Industry}, abstract ={In marketing literature, a new marketing concept called “brand attachment” that attachment strongly impacts on consumer behaviors. Emotional attachment binds the employee to the Brand when the affective bond is especially strong, ensuring repurchase. The aim of this study was examining the effect of brand awareness, emotional experiences and User-derived benefits on bran loyality and brand commitment whit considering mediator variable of brand attachment. Statistical community of this research was customers of Carpet, in the Mazandaran of Iran, that a sample of 520 people who had been chosen by cluster sampling, were examined. This study is applicational, and in case of collecting required information, it uses library and survey methods, utilizing questionnaire. The method of sampling is simple random method. To analyze data, SPSS and AMOS software were applied. Research findings show direct effect of brand awareness, User-derived benefits and Emotional experiences on the brand attachment; also positive direct effect of brand attachment on brand commitment is confirmed. Although the direct effect of brand attachment on brand loyalty is not confirmed; but brand attachment have a positive effect on brand loyalty by the Mediator variable of brand commitment.  }, Keywords = {Brand Attachment, Brand loyalty, Brand commitment, Brand awareness, Emotional experiences, User-derived benefits.}, volume = {13}, Number = {31}, pages = {37-58}, publisher = {Iran Carpet Scientific Association}, url = {http://goljaam.icsa.ir/article-1-132-en.html}, eprint = {http://goljaam.icsa.ir/article-1-132-en.pdf}, journal = {goljaam, Scientific Journal of Handmade Carpet}, issn = {2008-2738}, eissn = {2588-7351}, year = {2017} } @article{ author = {mazrouinasrabadi, esmaeil and jafari, taybeh}, title = {Recognition and classifying the Drivers of green supply chain for hand-woven carpet}, abstract ={The green supply chain is based on the integrity of environmental management and supply chain management to control Environmental Impact on Product Lifecycle Through Co-ordination of All Suppliers of Supply Chain. The purpose of this research is to identify and categorize green supply chain drivers in the hand woven carpet industry. The statistical population of this research in first stage is hand woven carpet experts and in the second stage are members of the supply chain of hand woven carpet industry, including raw material suppliers, sellers, manufacturers, etc. First, using the team of experts, among the 34 variables mentioned in the questionnaire, 17 items were selected as the main drivers of the green supply chain in hand woven carpet industry then another questionnaire was distributed among the members of the supply chain. Using exploratory factor analysis, the factors were classified into five categories. Using the AHP method, the priority of each categories are information, regulation, competition, logistics and marketing. At the end, suggestions such as the development of e-commerce and the cooperation of competitors have been given to improve the supply chain performance.}, Keywords = {hand-woven carpet, green supply chain, drivers of green supply chain.}, volume = {13}, Number = {31}, pages = {59-70}, publisher = {Iran Carpet Scientific Association}, url = {http://goljaam.icsa.ir/article-1-286-en.html}, eprint = {http://goljaam.icsa.ir/article-1-286-en.pdf}, journal = {goljaam, Scientific Journal of Handmade Carpet}, issn = {2008-2738}, eissn = {2588-7351}, year = {2017} } @article{ author = {oliyaeitabaei, seyedeh akram and shahparvari, mohammad reza and mirzaamini, seyed mohammad mehdi}, title = {Carpet assess the impact of online advertising with an emphasis on consumer behavior}, abstract ={Electronic advertising is a process that in addition to the introduction of the product and after-sales service, to inspire customers by means of the Internet for shopping. Electronic advertising due to high speed and low cost marketing of goods is concerned. Due to the expansion of this new advertising method in the present society, This study aimed to assess the views of carpet on Internet advertising to increase the effectiveness and credibility based on consumer behavior has been done. The need for careful attention to the fact that the position of Iranian carpet as a floor due to a variety of consumer products according to existing tools and on the impact of advertising on consumer behavior and the approach to be considered further. Thus, with regard to the purpose of this research and the need to position electronic advertising on the carpet, The questions raised in this research is the most important of which is the Can Carpet electronic advertising models based on consumer behavior be evaluated? Which of the dynamics of communication and content on cognitive reactions, emotions and attitudes affect consumers? The field study was conducted and documents and questionnaires for data collection library that the population of 103 was selected based on Morgan table. The population of the Iranian Internet users, all of which, they are familiar to the field of handmade carpets that somehow exposed to Internet advertising carpet or carpet had been linked sites, which have been included in the questionnaire. The aim of this study is to validate Internet advertising associated with carpet, a model based on the behavior of consumers as to the quality of the product offered good advertising. The results show that drivers with 0/51 cognitive impact on consumer response and 0/42 impact on the emotional response of consumers have the greatest impact 0/32 erotic content and cognitive impact on consumer response and the impact on the emotional response of consumers 0/28 and priorities more accurately to stimuli content of the communication driver. The drivers of content and communication have not been any impact on consumer attitudes according to the research that is necessary for the impact on Internet advertising content is associated with greater emphasis carpet.}, Keywords = {Electronic advertising, Carpet, Consumer behavior, Advertising effectiveness, Iranian carpet market.}, volume = {13}, Number = {31}, pages = {71-88}, publisher = {Iran Carpet Scientific Association}, url = {http://goljaam.icsa.ir/article-1-258-en.html}, eprint = {http://goljaam.icsa.ir/article-1-258-en.pdf}, journal = {goljaam, Scientific Journal of Handmade Carpet}, issn = {2008-2738}, eissn = {2588-7351}, year = {2017} } @article{ author = {Marasy, Mohsen and ahmadiPayam, Rezv}, title = {Identify of Turkaman Carpet-weaving Characteristics Based on Ibn Hessam\'s Khavaran-nameh}, abstract ={As valuable historical documents, works of art can dramatically contribute to historical research. History of carpet-weaving is vague in some periods and should be clarified by the help of the surviving documents and manuscripts. Ibn Hessam's Khavaran-nameh contains illustrations depicting carpets. The present paper seeks to analyze and extract information from the carpet illustrations in Khavaran-nameh. The focus is on the identity quality and diversity of designs over time. The significance of this study comes from the fact that historiography of carpet-weaving, as the most important Iranian art/craft, and resolving its historical ambiguities is central to an integrated national identity. The findings suggest that Khavaran-nameh is important in the study of Turkaman carpets because it was illustrated shortly after being composed. Although the details of its illustrations are not of high quality, they show a broader variety in comparison with other similar works.  }, Keywords = {carpet, design, Khavaran-nameh, Turkamans, miniature painting}, volume = {13}, Number = {31}, pages = {89-106}, publisher = {Iran Carpet Scientific Association}, url = {http://goljaam.icsa.ir/article-1-245-en.html}, eprint = {http://goljaam.icsa.ir/article-1-245-en.pdf}, journal = {goljaam, Scientific Journal of Handmade Carpet}, issn = {2008-2738}, eissn = {2588-7351}, year = {2017} }