نویسندگان محترم توجه کنید برای انجام هرگونه پرداخت فقط و فقط از گزینه پرداخت صورتحساب در پنل کاربری استفاده کنید

Volume 14, Issue 33 (9-2018)                   goljaam 2018, 14(33): 143-151 | Back to browse issues page

XML Persian Abstract Print


1- shiraz university
2- university of kashan
Abstract:   (1139 Views)

Change in sales behavior during customers’ interactions based on received information about the nature of their position gives more information about their situation and needs and finally it obtains customer satisfaction and marketing effectiveness. In this study, the impact of adaptive selling behavior and mediated role of marketing emphasis on marketing effectiveness of handmade carpet has been investigated. The interest population of this research is handmade carpet dealers in Tehran city. its sample size was calculated 305 people by Cochran's formula and random sampling method was used. researchers utilized structural equation modeling (SEM) to analyze gathered data. The results showed that adaptive selling behavior has direct effect on marketing emphasizes and marketing effectiveness in handmade carpet. Moreover, marketing emphasizes mediate the relationship between adaptive selling behavior and marketing effectiveness.         

     
Type of Study: Research |
Received: 2018/06/6 | Accepted: 2018/09/30 | Published: 2018/10/4