نویسندگان محترم توجه کنید برای انجام هرگونه پرداخت فقط و فقط از گزینه پرداخت صورتحساب در پنل کاربری استفاده کنید

Volume 7, Issue 19 (9-2011)                   goljaam 2011, 7(19): 83-98 | Back to browse issues page

XML Persian Abstract Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Heydari S A, Saeedi N. Studying the Impact of Competitive Intelligence on Iran’s Carpet Industry Competitiveness. goljaam. 2011; 7 (19) :83-98
URL: http://goljaam.icsa.ir/article-1-465-en.html
1- Assistant Professor Faculty Member for Management Faculty of Islamic Azad University, Central Tehran Branch
2- Islamic Azad University, Central Tehran Branch
Abstract:   (280 Views)
The purpose of this paper is to survey the impact of competitive intelligence on Iran’s carpet industry competitiveness. To measure competitive intelligence, we applied three dimensions including: social-strategic intelligence, technologic intelligence and market intelligence; and for measuring competitiveness, internal resources, situation in markets and creativity and innovation indices were utilized. First of by applying Pearson correlation and regression tests, positive and meaningful influence of competitive intelligence and its dimensions on competitiveness were demonstrated. Subsequently, the results of using Average test showed that all variables apart from social-strategic intelligence were at favorable levels. Finally by utilizing fuzzy TOPSIS technique, competitive intelligence indices were ranked and “ensuring of continues relationship with customers”, “feedback to customers” and “strategic planning” were selected as the most important ones.
Full-Text [PDF 277 kb]   (98 Downloads)    
Type of Study: Research |
Received: 2018/02/26 | Accepted: 2018/02/26 | Published: 2018/02/26

Add your comments about this article : Your username or Email:
CAPTCHA code

© 2018 All Rights Reserved | Quarterly Scientific-Research Goljaam

Designed & Developed by : Yektaweb