نویسندگان محترم توجه کنید برای انجام هرگونه پرداخت فقط و فقط از گزینه پرداخت صورتحساب در پنل کاربری استفاده کنید

Volume 6, Issue 17 (3-2011)                   goljaam 2011, 6(17): 53-70 | Back to browse issues page

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Chitsazian A, Chitsazian A. Designing and Ranking Internal Marketing Mix Factors of Iranian Carpet. goljaam. 2011; 6 (17) :53-70
URL: http://goljaam.icsa.ir/article-1-449-en.html
1- Assistant Professor kashan university
2- phd student
Abstract:   (256 Views)
Marketing mix is one of the most important devices that is used in marketing planning. Marketing mix refes to factors and controllable variables that Marketing managers use to satisfy target customers. Marketing scholars identify different factors for different products. In this research at first we proposed five factor model for carpet marketing mix. Then we tested and ranked these factors. Findings showed that historical and artistic gentility is the most important factor in marketing mix. Then promotion, product, price and at last place are other factors in marketing plan. 
Full-Text [PDF 301 kb]   (223 Downloads)    
Type of Study: Research |
Received: 2018/02/26 | Accepted: 2018/02/26 | Published: 2018/02/26

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